What Are Cookies?
- Cookies. The traditional cookies are small text files which are placed on your device (such as computer or smart phone) when you visit our Services. Cookies store certain settings and data for exchange with our system via your browser. A cookie usually contains the name of the domain from which the cookie has been placed, as well as information about the age of the cookie and a random alphanumeric identifier, the so-called cookie-ID. They help to recognize the device and make any pre-settings immediately available.
- Flash Local Storage Objects. We may use Adobe Flash Local Storage Objects (“Flash LSOs”) to store your Sites preferences and to personalize your visit. Flash LSOs are different from browser cookies because of the amount and type of data stored. Typically, you cannot control, delete, or disable the acceptance of Flash LSOs through your web browser. For more information on Flash LSOs, or to learn how to manage your settings for Flash LSOs, go to the Adobe Flash Player Help Page, choose “Global Storage Settings Panel” and follow the instructions. To see the Flash LSOs currently on your computer, choose “Website Storage Settings Panel” and follow the instructions to review and, if you so choose, to delete any specific Flash LSO. Please go to the following link to exercise your choices: www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager.html
- Clear GIFs, Pixel Tags and Other Technologies. Clear GIFs are tiny graphics with a unique identifier, similar in function to cookies. In contrast to cookies, which are stored on your computer’s hard drive, clear GIFs are embedded invisibly on web and app pages. We may use clear GIFs (a.k.a. web beacons or pixel tags), in connection with our Services to, among other things, track the activities of our Site and App users, help us manage content, and compile statistics about usage of the Sites. We and our third party service providers also use clear GIFs in HTML e-mails sent to you, to help us track e-mail response rates, identify when our e-mails are viewed, and track whether our e-mails are forwarded. If you are an EEA User and sign up to receive marketing e-mails, you acknowledge and agree to the uses set forth above. If you are an EEA User and you do not agree to our use of pixel tags in marketing e-mails, please do not sign up to receive marketing e-mails from us.
- Embedded scripts. An embedded script is programming code that is designed to collect information about your interactions with our Services, such as the links you click on. The code is temporarily downloaded onto your computer or device from our web server or a third-party service provider, is active only while you are connected to the applicable Services, and is deactivated or deleted thereafter.
- SDKs. SDKs are blocks of code that may be installed in our App and that come from third party companies with which we work. SDKs helps us understand how you interact with our App and collect certain information about the device and network you use to access our App, such as the advertising identifier associated with your device and information about how you interact with our App.
- Location-identifying technologies. GPS (global positioning systems) software, geo-filtering and other location-aware technologies locate you (sometimes precisely), or make assumptions about your location, for purposes such as verifying your location and delivering or restricting content (including ads) based on your location. If you have enabled GPS or use other location-based features on your device while using the Services, your device location may be tracked by us and third parties.
- Device recognition technologies. These technologies, which include application of statistical probability to data sets, as well as linking a common unique identifier to different device use (e.g., Facebook ID), attempt to recognize or make assumptions about users and devices (e.g., that a user of multiple devices is the same user or household).
- In-app tracking methods. There are a variety of tracking technologies that may be included in mobile applications, and these are not browser-based like traditional cookies and cannot be controlled by browser settings. Some use device identifier, or other identifiers such as “Ad IDs” to associate app user activity to a particular app and to track user activity across apps and/or devices.
Cookie Categories and Purposes
We categorize the Cookies we use in connection with our Services in four general categories as follows:
- Strictly Necessary Cookies let you navigate our Sites and use essential features such as access to the shopping cart and tools to pay for your purchase or enhance your security. We use Strictly Necessary Cookies to identify you as being logged in to the Sites and to authenticate you. Strictly Necessary Cookies are required to ensure that the products that you add to your shopping cart are kept there while you are shopping, and that the data that you enter during the ordering process is retained, to allow you to proceed with the payment of your order. These Cookies are persistent and allow for session to session browsing. You may not opt out of Strictly Necessary Cookies, because if you disable these Cookies we can't guarantee how the Sites or the security on the Sites will perform during your visit or subsequent visits.
- Performance Cookies may be placed on your device by us (or others) to collect analytics, statistical and other information about how you and others use our Sites (e.g. which pages you visit, when you open or read the communications we send you, which of our ads you interact with on our Sites or other websites or access points where our ads may appear, if you receive any error messages, how many users have viewed a product, etc.).
- Functionality Cookies may be placed on your device by us (or others) and are used to improve your visit to our Sites by providing you the personalized or enhanced features that you have selected or by remembering certain settings you have chosen (e.g., language preferences, the country from where you are visiting, if you have engaged with a particular component or list on the Sites so that it won’t repeat, show you when you're logged in to the Sites, etc.). If you disable these Cookies, we will not be able to retain your preferences or selected settings for your next visit.
- Targeting or Advertising Cookies are used to track your visit to our Sites or other interaction with our Services, as well as your interaction with other websites, applications or online services (including social media) and the pages you visited and links you followed. This allows us and others to display targeted ads to you, improve their delivery, measure the success of our ad campaigns and see when, whether and for how long you interact with our Services. We may also use these Cookies to limit the number of times you see the same ad.
Do Not Track; Opting Out of Interest Based Advertising
Some information about your use of the Services and certain third-party services may be collected using Cookies across time and services. This information may be used by us and third parties for purposes such as to associate different devices you use and deliver relevant ads and/or other content to you on the Service and certain third-party services. Some services purport to offer “do not track” signals that are or can be associated with your device. Note, however, there is no consensus among industry participants as to what “Do Not Track” means in this context. Like many online services, currently, our systems do not recognize browser “do-not-track” signals. You may, however, disable certain Cookies as discussed below, you may also opt-out of targeted advertising by going to the Cookie Preference Center, and if you are a California consumer, you may also exercise your Do Not Sell right from each of your browsers and devices by means of the Forever 21 DNS Opt-out Signal Tool, as further explained in the California Privacy Rights section. Remember that if you opt out of interest-based advertising, you will still receive ads, but they will not be personalized to your interests.